Are you wasting your money on Yellow Pages or Yell advertising?
In our opinion the answer to that is probably, yes. The majority of people now have a smartphone and they just use that to go online and search for products and services they need. Most of the time they are looking for those products and services in their area. Nearly 90% of internet searches are for local services, attractions, restaurants and any business or information local to where they are. Put bluntly; most people are not using the Yellow pages or Yell. In the same way hardly anyone is using 118 directory services either for exactly the same reason. Think about the last time you searched for something, did you use a 118 telephone service, the Yellow pages or Yell?
Google search is also on the decline because your potential customers are using social media services like Twitter to find the things they want and believe it or not they are using it to find things in their area and further afield or just to find the latest trends.
Print advertising and PR is already dead among certain groups, they just never pick up a newspaper or magazine. This demographic is increasing every day. Blogging and micro blogging via Twitter is how businesses are reaching those potential clients.
It’s cheaper than traditional advertising too. Our prices start from £15 per week so it’s affordable for any business. Use the form below to get in touch and we will be happy to help.
How do you use Twitter for advertising your business?
Millions of people are using Twitter every day to find information and that includes trying to find products and services. If you are not sharing information about your business on Twitter how are they going to find you?
Many people tell us that they are a local business so how is a global tool like Twitter going to help them to sell to customers locally. That’s like saying a website can be viewed globally so why would a small local business have a website.
People use the internet to find information, products and services locally. Nearly 90% of searches and activity on the internet is people searching and connecting with businesses and people that are local to them. If you are not making yourself available to local people online then they will find a business that is.
So you already have a website and you are on Facebook so why do you need to build a following on Twitter? Because that’s what your customers want. It has been proven that people are using Google search less and using social media to find things instead. It has also been shown that people use Facebook as an extension of their personal life and they don’t like to be sold to on that platform.
People use Twitter to connect with people, businesses, organisations and services that they have no prior connection to so they can find information or buy new products. This is why you should be building a targeted following on Twitter.
By using our services we will analyse who are your competitors and the area in which you operate. We will then find followers interested in those areas and/or those products and services. We will target those potential clients on your behalf and build your following.
Then we will construct a set of automated tweets and links so you don’t have to spend hours of your life posting information about your business to your following.
We have proved our methods work time and again to generate real sales. Our services start from as little as £15 per week so we can suit any budget. If you would like to know more fill out the form below and we will get in touch.
Are You Using Twitter Properly For Marketing?
Marketers and media outlets have been beating the drum about Twitter marketing and it’s potential for a long time but many businesses still don’t understand why they should be marketing on Twitter and what the benefits are or how they should go about it.
Why should you be using Twitter for marketing your business? People are on Twitter to look for information and you want to communicate information about your business. It’s as simple as that. Twitter is not just a social networking between friends like Facebook, it is a platform for people to share and find information about anything with anyone and everyone.
Your potential clients may already be looking for you on Twitter to see what following you have and how you are communicating your products and services or news and information about your industry sector. What will they find today? Will they find credibility because you have a following of thousands? Will they see how you are passionate and engaging about your business? Will they find links to your site or your address and contact details if you have local shop or location in their area?
Your potential customers are searching for you on Twitter. Your potential customers are not just finding what they need on Google, they are searching on Twitter. There are now in the region of 2 billion searches on Twitter every day and if you want to be found you need to be active on Twitter. Search results on Twitter are weighted to those with the most followers and those that tweet regularly. So if there is another business offering something similar or with a similar name that has more followers and is more active on Twitter, then they will show up before you when your potential clients are searching on Twitter.
Other search engines are now using Twitter to measure credibility. Many of our clients have noticed how organic search traffic to their websites has increased when we started doing work for them on Twitter. Google and Bing look to Twitter to see how often your site is mentioned or how many people retweeted your links. With a larger targeted following you can get exposure and increased traffic from a number of different sources.
How should you start marketing better on Twitter? The main thing is to start building a targeted following. A targeted following would be attracting people who are already interested in what you offer. You should be trying to gain a minimum of 80 – 100 new and interested people every week to keep the momentum and level of engagement high. This process can be time consuming and difficult for a novice and who has time for it when you have a business to run, right? That’s where we come in. For £45 a week we can use our tried and tested methods to get you new targeted followers and help you market effectively on Twitter.
For more information on how we can help you fill out the form below and we will be in touch ASAP:
Recruitment consultants have one of the most difficult selling jobs there is because they have to effectively sell to two different clients, at the same time, at opposite ends of the service; the employer and the candidate.
This makes marketing for recruitment consultants difficult for the same reason because they need to attract new employers who need staff whilst also separately marketing to potential candidates. This can be both time consuming and expensive.
As an employer we receive emails all the time from recruitment consultant offering information on new quality candidates and as someone still registered on recruitment websites I receive emails about potential jobs I might be interested in. But like most people I rarely read them and they go straight in the deleted items folder. People really don’t read every email properly like they used to because of the amount of it we receive
It’s also true that we don’t thumb through industry publications looking at the jobs advertised in the back any more like we all used to. If we are looking for a job we go to a recruitment website or if we are an employer we call the recruitment consultant we always call. So if you are a recruitment consultant how do you attract new clients and also attract candidates that might not be actively looking at the moment?
Some recruitment agencies are already tapping into the power of Twitter to shout about how quickly and successfully they get positions filled with the right people and posting all new job details to get the attention of anyone interested, regardless of whether they are actively searching or not.
It’s possible to grow your targeted following on Twitter locally, by industry sector or general interest so you can use the same tool to get truly targeted clients and candidates at the same time. Credibility and numbers in recruitment count so even a few thousand followers won’t really cut it, you need to be reaching tens of thousands. But this can’t just be any random followers they need to be targeted and engaged.
With our Twitter marketing service for less than £40 a week we can build you a targeted and engaged following so you can get more clients and candidates on your books. Our fees are a fraction of those being paid for traditional print advertising which has lost a lot of it effectiveness over the last few years.To find out more get in touch using the form below and we would be happy to discuss things further an show you how we can help build your business further.
What social media marketing works and what doesn’t?
During our own social media marketing research about what creates ACTUAL sales (not just Followers and Likes) we found a lot of evidence for why Twitter marketing is superior to Facebook. This article from Forbes about General Motors pulling out of Facebook advertising backs up a lot of solid evidence we have found that shows people don’t like being sold to on Facebook: http://www.forbes.com/sites/joannmuller/2012/05/15/gm-says-facebook-ads-dont-work-pulls-10-million-account/
So why is Twitter marketing superior to Facebook? To answer this we have to look at the psychology behind using both platforms. People often shout about privacy settings on Facebook because they view it as a very private space where they share personal information with select friends and family. They see it as a place like their living room where they invite only the people they feel comfortable with so it’s not a place they want to be sold to or advertised to. On the flip side you don’t hear so much about that on Twitter because it’s a space where people look for information and share things with anyone that has a shared interest, whether they know those people or not.
Because people use Twitter to look for information from anyone offering what they are looking for, they are not against buying products and services from them either. This is why marketing professionals have been banging on about the business marketing and selling benefits of Twitter since the early days of Twitter.
The days of print advertising, PPC (Adwords) campaigns and Facebook advertising are not dead but if you are spending money in these areas you might find a better return for less cost with marketing on Twitter. At just £40 a week to build a real, targeted following of potential clients already interested in your offering, it’s one of the least expensive but most effective modern online marketing strategies.
Online marketing and advertising has many pitfalls and can be complicated which is why it’s easy to waste money and get no return. We have years of experience and we would be happy to help you get it right. Just get in touch via the form below and we will get back to you straight away.
Making changes to your appearance with cosmetic surgery or dentistry is an area that can be quite controversial but still growing in popularity. Even simple procedures like Botox come under scrutiny so anyone looking for these services for the first time is rightly searching for a provider with credibility and a good track record.
For anyone in this business, building credibility on a regular basis to sway potential customers with a range of work and positive feedback is imperative. Carefully managed references and testimonials on your own site might not be enough to sway an interested but worried potential client.
Building a targeted, interested and engaged following on Twitter can back up your credibility with real and honest feedback that will attract new clients. Just a decent size following might be enough to reassure an interested potential customer. Equally a small following of less than 2000 (yes I’m sorry but that’s not a lot in the Twitter sphere) can be enough for people to dismiss you as too small.
We have years of experience in creating online marketing campaigns that produce real credibility and a following that translates into real clients, not just interest and “Likes”. For £40 a week we can start working on a strategy that works. Get in touch via the contact form below and we will get back to you ASAP.
I know this might sound odd but it’s possible to treble the amount of Likes on your Facebook business page by inviting people to do so and linking to Facebook from Twitter. Since we started regularly doing this for our clients they have increased their Facebook page Likes and exposure by nearly 3 times what it was.
Brand recognition, brand awareness and building credibility is about spreading your message across multiple platforms. Although a lot of research suggests people don’t like being sold to on Facebook but they are far more open to marketing and buying via Twitter, it doesn’t hurt to share your message across different networks.
In our experience Facebook is about connecting with people that already know you exist, Twitter is useful to reach those potential clients that don’t know you yet. So building a following on Twitter is far more useful and should bring you more followers than you get on your Facebook page. Once you have built a good following on Twitter you can invite all those people to join you on Facebook too. This gives you far more potential to SELL to those potential clients which is what being in business is all about; lot’s of Likes is nice but real sales are what matter.
If you have a following on Facebook that is mostly just people that already know you and your business but isn’t growing much or your Twitter following doesn’t reflect how you want to market your business then we can help. For £40 a month we can build you a genuine targeted following of potential customers that are already interested in what you are offering. Many of our clients are now getting 80% of site traffic and sales via Twitter.
If you’d like to know more use the contact form below and we will be in touch ASAP.