In our opinion the answer to that is probably, yes. The majority of people now have a smartphone and they just use that to go online and search for products and services they need. Most of the time they are looking for those products and services in their area. Nearly 90% of internet searches are for local services, attractions, restaurants and any business or information local to where they are. Put bluntly; most people are not using the Yellow pages or Yell. In the same way hardly anyone is using 118 directory services either for exactly the same reason. Think about the last time you searched for something, did you use a 118 telephone service, the Yellow pages or Yell?
Google search is also on the decline because your potential customers are using social media services like Twitter to find the things they want and believe it or not they are using it to find things in their area and further afield or just to find the latest trends.
Print advertising and PR is already dead among certain groups, they just never pick up a newspaper or magazine. This demographic is increasing every day. Blogging and micro blogging via Twitter is how businesses are reaching those potential clients.
It’s cheaper than traditional advertising too. Our prices start from £15 per week so it’s affordable for any business. Use the form below to get in touch and we will be happy to help.